What: Media Relations 201: Collateral Development
Where: Consilio Business Managers, 512 W. Bannock St., Suite A
When: Tuesday, June 2nd, 2009 6pm - 8pm

Public Relations 201- Collateral Development

Everyone seems to think they need a news release, but do you really?  Learn about the different tools you need to pitch or tell your story to the right audience and when to use them. This hand-on seminar will also teach you how to write a release and extrapolate that to a pitch.

Reserve a seat in our workshop to learn how to tell your story and get others to listen.

In this hands-on workshop, you will:

• Learn the difference between a pitch and a release and when each is most appropriate
• Understand what needs to go into your media kit or online company newsroom
• Get easy-to-use tools to develop key communication documents

Attend this class if:  

• You’ve already attended Media Relations 101
• You are frustrated in attempts to tell your story
• You can’t understand why your news releases aren’t getting any traction.
• Can’t afford a PR firm but know you need help
• You are preparing to launch a new business 

Bring your laptop, news releases if you have them (including old ones that didn’t work and current ones you are working on). Morning refreshments served. Just a few seats available. Reserve your spot today! 

About the Trainers:

Jeannette Duwe worked as an award-winning television journalist for several years before trading in her microphone for a career in public relations.  Prior to launching Duwe Public Relations, LLC, Duwe served as the Corporate Manager of Media Relations for Albertson’s, Inc.  Duwe has worked closely with various local, regional and national companies and non-profit organizations assisting executives as they prepared for key moments in the public eye. She earned a Bachelor of Journalism, Broadcast News from the University of Missouri – Columbia.

Lonni Leavitt-Barker is an award-winning investigative news reporter who previously worked in Los Angeles, Phoenix, Raleigh/Durham, and Las Vegas before giving up a career in the fast lane to move to Boise and focus on her family. With her extensive investigative reporting experience Barker, knows first-hand the methods I-team reporters use to “get” the story.  Barker has been a presenter for the Investigative Reporters and Editors national annual conference, has trained executives to work with the media and has taught advanced news writing at Arizona State University.  She received a Bachelor’s Degree in Communication from Brigham Young University.